New Wallabies Jersey Marks New Territory for Asics
Posted: Apr 23 2014
Late last year, ASICS penned a deal with the ARU to become Australian Rugby's new apparel and footwear partner from 2014. The deal marked a first for ASICS in the Australian rugby landscape and coincided with the signing of the South African Rugby Union, to further boost their credentials as a serious player in the performance apparel category. For ASICS, the Wallabies are the second Australian national team that they sponsor, after Cricket Australia.
The first Australian Rugby jersey to feature the ASICS logo was seen in January at the Men's Sevens World Series, in Las Vegas. Now, the new Qantas Wallabies range has started to roll out in to retail stores, and is available here at Mick Simmons.
The new Wallabies replica jersey for 2014/15 will be officially unveiled in May and will be worn for the first time against European heavyweights France, in a three test series in June.
Aesthetically, the design of the jersey isn't a drastic departure from previous editions, rather, it maintains a simple template with subtle changes in detail. The white stand-up collar represents the only major divergence, and is reminiscent of jerseys from the 90s, while the venerated Southern Cross constellation remains a significant design feature.
Functionally, the jersey features a super strong, yet lightweight, construction with contrast form fitting sleeves and neck opening, moisture wicking fabric and reinforced seams. The Wallabies and ARU badges are embroidered, whilst the durable plastic Qantas logo and Southern Cross are heat-sealed.
All in all, ASICS have done well to put together a premium, technical package that celebrates the famed Green and Gold as well as further their status as a world-leading high performance apparel manufacturer.